Keywords and SEO Best Practices

All your efforts to fine-tune your web pages adjusted for top rankings on search engines WILL NOT pay-off if the targeted keywords are NOT tweaked to your market correctly.

SEO Strategy

Keywords are the Search Engine Optimization (SEO) fuel

In addition to your keyword list, the use of the most relevant and important keywords on main landing web pages is vital.

Finding top ranking keywords set and inserting them ALL at once on all your web pages will not pay off. Instead, it is advisable to use the keywords tuned to each web page, as well as using those keywords on the content of your web page that will pay off higher in search results.
Certain areas of the HTML documents (i.e. META tags on Header) are attributed to relevancies of specific web page content by various search engines.

Following is the Best Practices for selecting your keywords as well as other SEO factors:

SEO Google
  1. Title Tag Search results always show the title tag as your page title. The title must be short and precise, say 6-12 words (maximum of 150 characters). A fine-tuned or specific Keyword can be anywhere in the Title tag but preferably near the beginning.
  2. Anchor Text While internal linking is highly recommended, using too many keyword-rich anchors can result in the Google penalty. Top SEOs believe that external links are the most important source of ranking power.
  3. H1 Heading Keywords placed on the H1 heading tag are an important factor, but they should also be relevant to the context of the web page. It is not surprising to find that this is a policy of W3C but, it is highly recommended to keep the H1 heading tag precise and less than 10 words.
  4. Headings It is a good practice to keep high-ranking keywords as first words of the heading (to be assured of their inclusion, if any).
  5. Domain Name Domain names that contain their targeted keywords is a very important factor. It increases their click-through rates and higher rankings on search engines. Also, domain name extension (for trusted domains), domain registration and expiration date (also for trusted domains), and the time spent on a given domain are all major factors in search engines that are considering a trusted domain.
  6. Age, Size, and Freshness Older domains with a large number of web pages (preferably less than 100 KB in size) that are frequently updated more are considered more trusted sites by most search engines. Google, for instance, has filed many patents regarding these factors.
  7. Keyword Stuffing Over-optimization and overloading of a web page with keywords will lead to disqualification of the web page by most search engines.
  8. URL Having targeted keywords in the URL of a web page will lead to better ranking. However, keywords shall be in the other parts of the document (Meta Keyword and description tags as well as content). Be careful that over-optimization,keyword stuffing, might lead to your website be penalized.
  9. Density It is a measure to check the relevance of a given keyword on the web page content. Keep keyword density on a given web page for less than 10%; up to 7-8% (2-3 keywords) for targeted keywords and 1-2% (1 keyword) for minor/secondary keywords on a web page.
  10. Keyword Dilution Dilution and excessive cross-link can cause penalties to the ranking of a web site. Keyword dilution and stuffing will lead to rank- punishing of any website.

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