Higher Rankings on Major Search Engines

There is not just one way to get to the top of search engine results. Ensuring a place in the first 30 hits is not a simple task be achieved through a single methodology. Most leading search engine vendors routinely change their crawler algorithms. Hence, having a fixed methodology applicable to ALL web sites for an extended period of time is almost impossible. Every company depends on its web site to inform their customers about its unique products/service. Keywords vary depending on the company’s offerings; therefore, site optimization should be tailored accordingly.

Some points to mention about SE ranking:

Perhaps the most important factor is the web page’s (or the site’s) popularity. Search engine algorithms simply measure popularity based on the number of links to a given page. Additionally, the number of links to a web site often indicated how old the web age is. The next important factors are the test on the web page, its relevancy to the topic and the title of the page. When displaying search results, search engine algorithms will only consider documents that contain at least one search keyword requested, and compare that to the keywords on a web page and the contents of that page. Web page META tags are used by search engine technologies extensively. Hence, these tags are important for both the organization of the web siteand search engine rankings.

One last note is that among the leading search sites, Yahoo gets about 54.51%, Google about 32.21%, MSN about 11.50%, and Ask Jeevs 1.79%. Your site should be optimized and designed to be indexed by the leading search sites. Therefore, we suggest submitting your site to the Yahoo directory listing should be your priority.

Softinet experts have been providing online services for over ten years. We provide site analysis, keyword analysis and ranking, manual submission to online directories, Search Engine Optimization methods, Pay Per Click campaigns and other e-Marketing techniques to boost the search rankings of our clients’ Web. Just contact us, and based on your Web site architecture and your products / services, we will provide you the best online service available on in the market.

Call Softinet (408.730.0090) or send us email and ask about our extensive Website Analysis, SES, SEO, and Pay-Per-Click services.