Web Site Traffic Analysis Services


KeyWordAnalysisA website is usually created to advertise information about products and services offered to public. This information is available on the Net 24/7. The question is to know who is looking at which web page and which part of the site is accessed. Analysis of a site’s traffic can help address a lot of these types of questions. Knowing where they came from, how they navigated throughout the site, how long they stayed at which webpage, etc. will help to determine the site’s popularity among billions of web pages.

Each web site's log file is used to keep track of all navigation through the site that would indicate plenty of information like, what search terms are used to reach the website, what links are used, how many times they viewed each page for, and how many times each web page was requested. Log files can be very hard to read therefore there are tools to compile all of the data and tell which links are sending visitors to the site, which pages are most popular, the geographical popularity of the site, and what search engines are leading visitors to the site. Some tools that provide high level insight of a website's popularity are Urchin, Absolute Log Analyzer, and AWStats.

Urchin

»Used to analyze web server log files and content and displays traffic information.
»Generates detailed statistics about the visitors to a website.
»It can tell where visitors came from, how long they stayed on the website and their geographic position.
»Shows average visits per day, new and returning visitors, and visits by sources.


Absolute Log Analyzer

»Generates fast, effective reports of any kind and displays them in a format that is easy to read and understand.
»Gives you an opportunity to look at all of the aspects of your web site traffic including, what people are searching for, which country is most active and so on.
»It generates more than 60 different reports and makes it simple to zoom in on a particular quarter, month, week or day and even view the stats on the same table so you can see the trend.

AWStats


»Suitable for analyzing data from internet services such as web, streaming media, and mail.
»Analyzes server log files and produces html reports.
»Data is represented within reports by tables and bar graphs.

 

Call Softinet (408.730.0090) or send us an email and ask about our extensive Website Analysis, SES, SEO, and Pay-Per-Click services.