keywords and SEO Best Practices


KeyWordAnalysis Keywords are the Search Engine Optimization (SEO) fuel. All your efforts to fine-tune your web pages adjusted for top rankings on search engines will not pay-off if the targeted keywords are not tweaked to your market correctly. The key is to use the most relevant and important keywords on top of your keywords list on a given web page. Finding top ranking keywords set, and inserting them ALL at once on all your web pages will not pay off. Instead, it is advisable to use the keywords tuned to each web page, as well as using those keywords on the content / body of your web page that will pay off higher in search results. Certain areas of the HTML documents (i.e. Meta tags on Header) are attributed to relevancies of specific web page content by various search engines. Following is the Best Practices for how to use your keywords as well as other SEO factors:

  1. Title tag - Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words (maximum of 150 characters). A fine-tuned / specific Keyword can be anywhere in the Title tag but preferably near the beginning.
  2. Anchor text - Even though internal anchor text-over can result in Google penalty, anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.
  3. Headings - The Keywords placed on the heading in H1 is an important factor but the web page should have actual text relevant to the keyword. I was not surprised to find that this is a policy of W3C but, I would suggest keeping the heading (H1 tag) precise (less than10 words).
  4. It is a good practice to keep high-ranking keywords as first words of the heading (to be assured f their inclusion, if any).
  5. Domain Name - Domain names incorporating vital keywords is a very important factor. Also, domain name extension (for trusted domains), domain registration and expiration date (also for trusted domains), and the time spent on a given domain are all major factors when search engines are considering a trusted domain.
  6. Age, size and freshness –Older domains with large number of web pages (preferably less than 100 KB in size) that are frequently updated more are considered more trusted sites by most search engines. Google for instance have filed many patents regarding these factors.
  7. Keyword Stuffing – Over-optimization and overloading of a web page with keywords will lead to disqualification of the web page by most search engines.
  8. In URL – Having targeted keywords in URL of a web page will lead to better ranking . However, keywords shall be in the other parts of the document (Meta Keyword and description tags as well as content). Be careful that over-optimization (keyword stuffing) might lead to your web site be penalized.
  9. Density - It is a measure to check the relevance of a given keyword on the web page content . Keep keyword density on a given web page for less than 10%; up to 7-8% (2-3 keywords) for targeted keywords and 1-2% (1 keyword) for minor / secondary keywords on a web page.
  10. Keyword Dilution – Dilution and excessive cross-link can cause penalties to the ranking of a web site. Keyword dilution and stuffing will lead to rank- punishing of any web site.
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